Pricing

Pricing Logic

Business frames for thinking about price, margin, delivery cost, tiers, subscriptions, and the hidden traps inside low prices.

margintierscost to servesubscription

Memo 01 / Start here

A pricing memo on why cheaper can make a small business more fragile.

Decision index

Price the shape of the work, not only the object.

A frame for pricing from buyer value, alternatives, and risk before only adding up costs.

A pricing-architecture memo for choosing between one price, packages, and tiers.

A memo for finding the invisible cost of support, revisions, onboarding, and handoff.

A simple frame for reading churn without pretending small subscriptions are passive income.

Adjacent shelves

Frames for judging whether a one-person business idea has a real customer, reachable demand, and a small enough first move.

How to think about who pays, why they pay now, how reachable they are, and whether feedback is actually buying signal.

How to package skills, services, templates, and products into promises people can understand, compare, and buy.

How to choose, test, and read distribution channels before pretending traffic, audience, or community interest equals demand.

How to compare productized services, templates, software, newsletters, affiliate content, and marketplaces before choosing a path.