Models

Business Models

How to compare productized services, templates, software, newsletters, affiliate content, and marketplaces before choosing a path.

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Memo 01 / Start here

A model-selection memo for choosing the right leverage path at the right stage.

Decision index

Read the model before you name the brand.

A business model frame for small SaaS ideas before the feature list takes over.

A frame for building affiliate content that remains useful beyond a link.

A memo for reading newsletter economics before calling subscribers a business.

A frame for spotting the hidden double-sale inside marketplace ideas.

Adjacent shelves

Frames for judging whether a one-person business idea has a real customer, reachable demand, and a small enough first move.

How to think about who pays, why they pay now, how reachable they are, and whether feedback is actually buying signal.

How to package skills, services, templates, and products into promises people can understand, compare, and buy.

Business frames for thinking about price, margin, delivery cost, tiers, subscriptions, and the hidden traps inside low prices.

How to choose, test, and read distribution channels before pretending traffic, audience, or community interest equals demand.