Channels

Distribution

How to choose, test, and read distribution channels before pretending traffic, audience, or community interest equals demand.

SEOcommunitypartnershipsaudience

Memo 01 / Start here

A distribution memo for choosing one believable path to early demand.

Decision index

Choose one believable path to the buyer.

A frame for comparing three common small-business distribution paths.

A memo for separating attention from market demand.

A frame for testing distribution channels with cleaner evidence.

A memo on content strategy for markets where the problem is undernamed.

Adjacent shelves

Frames for judging whether a one-person business idea has a real customer, reachable demand, and a small enough first move.

How to think about who pays, why they pay now, how reachable they are, and whether feedback is actually buying signal.

How to package skills, services, templates, and products into promises people can understand, compare, and buy.

Business frames for thinking about price, margin, delivery cost, tiers, subscriptions, and the hidden traps inside low prices.

How to compare productized services, templates, software, newsletters, affiliate content, and marketplaces before choosing a path.