Customers

Customer Thinking

How to think about who pays, why they pay now, how reachable they are, and whether feedback is actually buying signal.

willingness to payreachable buyersurgencyfeedback

Memo 01 / Start here

A customer-thinking frame for finding the person with budget, urgency, and a reason to act.

Decision index

Find the buyer behind the attention.

A frame for avoiding false positives when the person using the product is not the economic buyer.

A frame for describing business value in the language of outcomes instead of tasks.

A memo on choosing customers by access, not only attractiveness.

A frame for separating encouragement from evidence.

Buying triggers explain timing better than generic pain points and make channels, messages, and follow-up more precise.

Use concrete next steps, constraints, and trade-offs to distinguish polite enthusiasm from commercial intent.

Adjacent shelves

Frames for judging whether a one-person business idea has a real customer, reachable demand, and a small enough first move.

How to package skills, services, templates, and products into promises people can understand, compare, and buy.

Business frames for thinking about price, margin, delivery cost, tiers, subscriptions, and the hidden traps inside low prices.

How to choose, test, and read distribution channels before pretending traffic, audience, or community interest equals demand.

How to compare productized services, templates, software, newsletters, affiliate content, and marketplaces before choosing a path.